Transforming KLCC Convention Centre's Digital Experience with AI
In the highly competitive global event venue sector, KLCC Convention Centre (The Centre) recognised the need to modernise its digital presence to align with evolving user expectations and industry trends.
As The Centre’s long-term digital partner, XTOPIA was entrusted to lead a comprehensive digital transformation, five years after the last revamp, to enhance its website, streamline event planning processes, and improve customer engagement.
This transformation focused on integrating cutting-edge design, intuitive navigation, and interactive tools, including AI-driven customer service capabilities. By leveraging artificial intelligence, The Centre improved customer engagement, retention, and lead generation while reducing repetitive tasks for staff, enhancing operational efficiency.
The Client
KLCC Convention Centre (The Centre) is a premier event venue located in the heart of Kuala Lumpur City Centre (KLCC). Renowned for its world-class facilities, The Centre hosts international conventions, trade shows, exhibitions, corporate meetings, and entertainment events. With over 26 million delegates served and 250 awards received as of 2021, The Centre is committed to continuous innovation in its digital and on-site experience.
By enhancing its online touchpoints, The Centre aimed to offer event organisers, exhibitors, and attendees a frictionless journey from discovery to event execution, ensuring that digital engagement reflects the prestige and efficiency of its physical venue.
The Challenge
Despite its strong reputation, The Centre’s sees opportunities to improve and enhance its digital presence and online tools to serve their audience better. Some challenges faced are:
Complex Navigation & Content Overload
Ineffective Call-to-Action (CTA) Elements
Absence of AI-Driven Customer Support
The Approach
XTOPIA applied a structured methodology to ensure a seamless digital transformation. The approach included stakeholder collaboration, data-driven insights, AI implementation, and cutting-edge design principles.
Our consulting methodology is rooted in iterative problem-solving, combining strategic planning with rapid experimentation to deliver impactful results:
The Results
The transformation of The Centre’s digital presence delivered significant improvements:
The integration of Skye resulted in a 50% increase in sales inquiries, streamlining customer interactions and driving higher conversion rates. By proactively engaging visitors and capturing key user insights, AI has positioned The Centre as a digitally advanced venue that caters to modern event organisers' needs.
AI-powered automation reduced repetitive tasks, enabling staff to focus on high-value engagements. Seamless event planning tools, such as the Space Recommender, Seating Planner, and 3D Floorplan, empowered organisers to make informed decisions effortlessly, improving satisfaction and efficiency.
A visually compelling, well-structured website reinforced The Centre’s market leadership in the event venue industry. With an intuitive, mobile-first design and interactive features, the new digital experience solidified The Centre’s reputation as a premier destination for world-class events.
Achievements
50% increase in online sales opportunities
80% website traffic leads to enquiry
28% increase in user engagement duration
20% growth in content consumption
Discovery & Research
Stakeholder Workshops
We conducted in-depth workshops with The Centre’s leadership, faculty, and administrative teams to understand key pain points, user personas, and desired outcomes.
Competitor & Benchmark Analysis
Our research included a thorough analysis of competitor websites and global best practices, uncovering opportunities for differentiation and innovation.
User Persona Development
With input from the workshop, we identified several key groups of users with different needs and goals.
User Journey Mapping
We mapped existing user journeys, identifying friction points and areas where AI and automation could enhance the experience.
Digital Experience Design
User-Centric Navigation
Redesigned the site architecture to ensure key content is accessible within two clicks, prioritising event hosting services and venue details. Intuitive navigation was implemented to enhance user experience and ensure that organisers can quickly find essential information, such as venue specifications, event planning resources, and upcoming events.
User-Centric Design
Website communication determines how content is written to gain most engagement. The workshop output indicates that the primary users of the website are Event Organisers, Event Exhibitors and Visitors. With this knowledge, the website flow is designed to meet different expectations of the target group seamlessly.
Visual Storytelling Approach
Implemented a “poster-effect” design, where each scroll highlights one key message paired with a strong visual, making information digestible and engaging. This approach not only captures user attention but also reinforces The Centre’s brand identity through dynamic storytelling and immersive imagery.
Mobile-First & Responsive Design
Built an adaptive layout that ensures optimal user experience across all devices, from desktops to smartphones. By prioritising mobile responsiveness, users enjoy seamless browsing, quick loading times, and enhanced accessibility, regardless of their device.
XTOPIA developed and integrated Skye, The Centre’s AI-powered virtual assistant, to transform customer engagement. Skye is designed to provide instant, intelligent responses to FAQs, guide users through event planning processes, and streamline customer inquiries.
Contextual & Proactive Engagement
Unlike traditional chatbots, Skye delivers a highly intuitive experience by proactively offering relevant content suggestions based on user behavior, reducing the need for manual searches and improving navigation efficiency.
Lead Generation & Customer Retention
Skye intelligently captures user details, analyses visitor intent, and escalates complex inquiries to human agents when necessary. This seamless transition from AI to human support ensures a high-quality customer experience, fostering trust and increasing lead conversion rates.
Operational Efficiency & Workforce Optimization
Automating routine inquiries and customer interactions significantly reduces staff workload, enabling them to focus on high-value tasks. The AI-driven approach enhances response time, ensuring customers receive timely and accurate assistance without delays.
Interactive Tools for Event Planning
Interactive Floorplan
Developed using SVG and JavaScript technology, allowing users to explore venue layouts seamlessly across multiple devices.
3D Floorplan Integration
A fully immersive tool that enables event organisers to experience venue spaces in a virtual 3D environment. This feature enhances decision-making by providing a realistic visualisation of event setups, reducing on-site planning uncertainties.
Space Recommender
An AI-powered solution that filters venue options based on event type, capacity requirements, and desired amenities. By intelligently matching user preferences, the tool simplifies the venue selection process and ensures optimal space utilisation.
Complex Navigation & Content Overload
The website contained an overwhelming amount of information structured in a deep and multi-layered format. Users struggled to locate key details efficiently, leading to frustration and increased bounce rates.
Ineffective Call-to-Action (CTA) Elements
Essential conversion points, such as booking inquiries and venue information requests, were not prominently placed or optimised for engagement. As a result, potential leads were lost due to unclear user pathways.
Absence of AI-Driven Customer Support
With an increasing volume of inquiries, The Centre required a scalable and intelligent solution to handle frequently asked questions, guide users effectively, and provide real-time assistance without overburdening staff.
